SELECT 
  cscart_product_descriptions.product_id, 
  cscart_product_descriptions.short_description, 
  IF(
    cscart_product_descriptions.short_description = '' 
    OR cscart_product_descriptions.short_description IS NULL, 
    cscart_product_descriptions.full_description, 
    ''
  ) AS full_description 
FROM 
  cscart_product_descriptions 
WHERE 
  cscart_product_descriptions.product_id IN (
    431448, 431258, 431266, 431299, 431413, 
    431449, 431477, 431485, 430777, 431499, 
    431307, 431347, 431366, 431348, 430709, 
    431388, 430774, 431221, 431476, 431363, 
    431375, 431228, 431265, 431418, 431206, 
    431317, 430779, 431404, 431445, 431486, 
    431179, 431491, 431321, 431400, 431473, 
    430710, 431277, 430668, 431209, 430670, 
    431257, 431293, 431379, 431370, 431374, 
    431443, 431256, 431320, 431286, 431390, 
    431397, 431462, 431389, 431268, 431070, 
    430783, 431433, 431306, 431398, 431432, 
    431255, 431305, 431493, 430763, 431386, 
    430775, 430784, 431444, 431254, 431490, 
    435512, 431016, 431417, 430967, 431399, 
    431272, 431484, 430776, 431371, 431416, 
    431318, 431216, 431319, 435513, 431173, 
    431461, 431271, 431372, 435515, 431373, 
    431269, 435514, 430729, 431267, 435516, 
    431270, 435517
  ) 
  AND cscart_product_descriptions.lang_code = 'en'

Query time 0.00227

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "135.97"
    },
    "table": {
      "table_name": "cscart_product_descriptions",
      "access_type": "range",
      "possible_keys": [
        "PRIMARY",
        "product_id"
      ],
      "key": "PRIMARY",
      "used_key_parts": [
        "product_id",
        "lang_code"
      ],
      "key_length": "9",
      "rows_examined_per_scan": 97,
      "rows_produced_per_join": 97,
      "filtered": "100.00",
      "cost_info": {
        "read_cost": "116.58",
        "eval_cost": "19.40",
        "prefix_cost": "135.98",
        "data_read_per_join": "662K"
      },
      "used_columns": [
        "product_id",
        "lang_code",
        "short_description",
        "full_description"
      ],
      "attached_condition": "((`webmarco`.`cscart_product_descriptions`.`product_id` in (431448,431258,431266,431299,431413,431449,431477,431485,430777,431499,431307,431347,431366,431348,430709,431388,430774,431221,431476,431363,431375,431228,431265,431418,431206,431317,430779,431404,431445,431486,431179,431491,431321,431400,431473,430710,431277,430668,431209,430670,431257,431293,431379,431370,431374,431443,431256,431320,431286,431390,431397,431462,431389,431268,431070,430783,431433,431306,431398,431432,431255,431305,431493,430763,431386,430775,430784,431444,431254,431490,435512,431016,431417,430967,431399,431272,431484,430776,431371,431416,431318,431216,431319,435513,431173,431461,431271,431372,435515,431373,431269,435514,430729,431267,435516,431270,435517)) and (`webmarco`.`cscart_product_descriptions`.`lang_code` = 'en'))"
    }
  }
}

Result

product_id short_description full_description
430668
430670
430709
430710
430729
430763
430774
430775
430776
430777
430779
430783
430784
430967
431016
431070
431173
431179
431206
431209
431216
431221
431228
431254
431255
431256
431257
431258
431265
431266
431267
431268
431269
431270
431271
431272
431277
431286
431293
431299
431305
431306
431307
431317
431318
431319
431320
431321
431347
431348
431363
431366
431370
431371
431372
431373
431374
431375
431379
431386
431388
431389
431390
431397
431398
431399
431400
431404
431413
431416
431417
431418
431432
431433
431443
431444
431445
431448
431449
431461
431462
431473
431476
431477
431484
431485
431486
431490
431491
431493
431499
435512 Gel Trifase Automodellante UV\nmedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore trasparente
435513 Gel Trifase Automodellante UV\nmedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore trasparente
435514 Gel Trifase Automodellante UV\nmedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore trasparente
435515 Gel trifasico automodellante leggermente rosato che dona alle unghie un effetto naturale . Polimerizza in 2 minuti.\nMedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore rosa trasparente naturale
435516 Gel trifasico automodellante leggermente rosato che dona alle unghie un effetto naturale . Polimerizza in 2 minuti.\nMedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore rosa trasparente naturale
435517 Gel trifasico automodellante leggermente rosato che dona alle unghie un effetto naturale . Polimerizza in 2 minuti.\nMedia viscosità<br /> \nNon genera calore<br /> \nnon cola<br /> \nnon ingiallisce<br /> \ncolore rosa trasparente naturale